The PepsiCo Global Cooler was inspired by the desire to provide a seamless consumer experience across all touchpoints. The design allows for branding flexibility through exchangeable and customizable options for the canopy, C.M.F, branding, and the handle. In addition to the new cooler design, PepsiCo has developed the capability to reclad existing coolers, ensuring a consistent look and feel across the range.
What sets the PepsiCo Global Cooler apart is its unique modular approach. This approach standardizes the overall Cooler Visual Identity by utilizing shared components across various models and sizes. The dynamic and uplifting design language of this cooler platform elevates PepsiCo brands and the product portfolio.
The cooler's extended canopy area on the top and bottom increases the branding area and visibility compared to traditional coolers. This feature is a testament to the innovative thinking behind the design, which prioritizes both functionality and aesthetics.
The PepsiCo Global Cooler's innovative design has not gone unnoticed in the design world. It was awarded Silver in the A' Bakeware, Tableware, Drinkware, and Cookware Design Award in 2017. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.
These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder. The PepsiCo Global Cooler certainly fits this description, with its unique properties and design inspiration making it a standout in the field of refrigerated coolers.
Project Designers: PepsiCo Design & Innovation
Image Credits: PepsiCo Design & Innovation
Project Team Members: PepsiCo Design & Innovation
Project Name: PepsiCo Global Cooler
Project Client: PepsiCo Design & Innovation